Stir Crazy Stirs Things Up With A Fresh Executive Team
And A Crazy Growth Plan
CHICAGO
(August 2, 2007) - Stir Crazy, a Chicago based full service Asian
restaurant, is stirring up new business with new ownership and
a new executive team to head its rapid expansion. Stir Crazy was
acquired by The Walnut Group, a private equity fund based in Cincinnati,
OH, in November, 2006. Stir Crazy has developed an impressive
growth plan that will expand its current 9 locations to over 50
in the next several years. The new team is improving on, and polishing
up, the successful concept with a well-capitalized and proactive
plan for expansion and growth.
The
acquisition was the collaboration of Frederic Mayerson, Chairman
of The Walnut Group and Chairman of Stir Crazy, and Michael Strauss,
CEO of Stir Crazy.
Mayerson's
restaurant experience includes being one of the founders of Chi
Chi's Mexican Restaurants and the founder of Pinons, a fine dining
establishment in Aspen, Colorado. Additionally, he has led a series
of successful ventures with a primary focus on the retail sector.
Strauss
has a diverse background in restaurants, media and marketing.
Strauss has held numerous investments in the restaurant industry
as an active owner in both quick serve and casual dining. He has
consistently improved shareholder value through improved sales,
profitability, and unit development in full service casual dining
establishments. Strauss was the creator of the highly-acclaimed
Harry's Pacific Grill.
Greg
Carey, President and Chief Operating Officer, is a former Chief
Operating Officer of P.F. Chang's China Bistro. Carey moved over
to Pei Wei Asian Diner as a Development Partner. Prior to joining
Stir Crazy, Carey served as President and Chief Operating Officer
of The Buckhead Life Restaurant Group. Carey is also the former
Chief Operating Officer of the Rainforest Café.
STIR
CRAZY EXEC TEAM
James
MacKenzie, Senior Vice President of Development, brings to the
Company extensive restaurant development experience, including
his prior position as Vice President of Design and Development
for Bravo Development Inc., owner of Brio and Bravo restaurants.
Prior to Bravo Development Inc. MacKenzie was Vice President of
Construction with Il Fornaio America Corp., a high end Italian
restaurant concept. Prior to that he served in a similar capacity
with Chevy's Mexican Restaurants.
Heading
up Real Estate and expansion is Robert Miles. Prior to joining
Stir Crazy, Miles served as Vice President of Real Estate for
Cameron Mitchell Restaurants and Director of Real Estate for Bravo
Development Inc, Ruby Tuesday Restaurants and J Alexander's. Miles
is also a partner in Restaurant Development Advisors, a national
real estate consulting group based in Michigan.
Peter
Nolan, Director of Marketing, comes to Stir Crazy with over 10
years experience building world class brands. Most recently, Nolan
was Director of Marketing of Potbelly Sandwich Works, developing
the marketing infrastructure that allowed the company to open
120 company-owned stores. Before joining Potbelly, Nolan was Director
of Integrated Marketing for Ben & Jerry's Ice Cream.
Stir
Crazy offers a diverse menu of Chinese, Thai, Vietnamese and Japanese
food, in a fun, vibrant atmosphere with a focus on fresh, quality
ingredients and bold flavors. A hallmark of the restaurant is
its "Market Bar" where guests pile wok bowls with fresh
vegetables and spices, pick a meat or fish and a noodle or rice,
and ladle in their favorite sauce...then watch as the wok chef
cooks their individual creations. For those who prefer to order
off the menu, Stir Crazy has a highly-acclaimed and extensive
menu that features specialty dishes such as Thai Basil Beef, Fuji
Tuna Salad, and Singapore Shrimp. Stir Crazy also offers a list
of award-winning wines, with 25 wines available by the glass or
bottle. With all this variety Stir Crazy offers its patrons a
new taste experience every time they visit.
Stir
Crazy is a full service Asian restaurant that offers a diverse
menu of Chinese, Thai, Vietnamese and Japanese food, in a fun,
vibrant atmosphere with a focus on fresh, quality ingredients
and bold flavors to deliver a truly unique casual dining experience
for its guests. They currently have 9 locations in Illinois, Ohio,
Florida, Michigan, New York, Missouri, and Indiana, with 8 more
restaurants in development through 2008. For more information
please visit www.stircrazy.com.
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